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It’s our mission to foster a more socially responsible business landscape in Greater Lincolnshire through businesses that do good. We work alongside new and established VCSE, and other organisations doing “good in their community”, advocating for the growth and development of businesses that prioritise social impact. Together, we aim to inspire more people to choose products and services from businesses that make a positive difference and to encourage others to develop businesses that do good in the world. Join us in building a better, more sustainable future in Greater Lincolnshire and beyond, because Obviously! it's good for everyone.
Objective One:
Awareness and Trade
We will generate awareness and drive trade within the mission-led (for-profit) & purpose-led (not-for-profit) business sectors in Greater Lincolnshire through:
Sector Specific Business Network:
Establishing a network of businesses doing good in Greater Lincolnshire to facilitate collaboration and support.
Universal Portal:
Creating a universal online portal for the sector and Greater Lincolnshire, enabling consumers and businesses to identify and connect with products and services from businesses doing good.
Awareness Campaigns:
Running educational campaigns to raise awareness of the value and definitions of businesses doing good, boosting trade and encouraging the creation of sector-specific startups.
Objective Two:
Sector-Specific Growth
We will develop sector-specific growth opportunities for the mission-led (for-profit) & purpose-led (not-for-profit) business sectors in Greater Lincolnshire through:
Training and Development Programmes:
Offering comprehensive training and development programmes tailored to the needs of established businesses doing good and startups, in collaboration with sector experts and supporting organisations.
Professional Services:
Providing a range of professional services, including business coaching, consulting and advice, and marketing support, specifically designed to meet the unique needs of businesses doing good.

Meet Heidi and Jo—the visionary founders of Obviously!, a dynamic team of changemakers driven by a shared passion for empowering individuals, fostering community, and creating lasting impact through innovative coaching, creative design, and sustainable development.


At the heart of every thriving community—whether personal or professional—are its people, and Heidi is passionate about helping them achieve more than they ever thought possible...


Driven by a love for connection and community, Jo has always focused on bringing people together and creating spaces where everyone feels seen and valued...